social media

Tumblr and Pinterest now fastest-growing social platforms

Earlier this year, Instagram was leading the pack as the fastest-growing social platform. Now, it’s Tumblr and Pinterest, which have edged out the picture-sharing app for greatest increase in active users. Tumblr’s active users grew by 120% in the last six months, according to new stats released by the Global Web Index first spotted by […]


3 things to know about marketing to Generation Z

Generation X became Generation Y. Millennials are growing up. And now marketers are shifting focus to “Gen Z” — the next major consumer group, comprised of teenagers who are younger than 19 today. This generation has grown up with full access to the Internet and technology. They’re digital natives, and it’s even tougher for brands […]


55% of recruiters reconsider job candidates after seeing their social profiles

In 2014, 93% of recruiters will use social media to evaluate job candidates. Competition is increasing in the head hunting industry as well, and recruiters are primarily investing more in social recruitment to beat their competitors, beyond referral and mobile recruitment. They report that social tactics increase candidate quality and quantity in 2014, and improved […]