Generation X became Generation Y. Millennials are growing up. And now marketers are shifting focus to “Gen Z” — the next major consumer group, comprised of teenagers who are younger than 19 today. This generation has grown up with full access to the Internet and technology. They’re digital natives, and it’s even tougher for brands […]
Twitter can be a great tool for establishing your brand, building a community and extending your influence. But to get the most out of Twitter and do all of the above, first you need to avoid making these common mistakes.
It’s the beginning of a new year, and chances are you’re resolving to do several (hundred?) things for the first time, differently, or better. But before you start listing out your new and improved social media plans for 2014, I’ve scoured the Internet to give you a head start.
I’m sure you will have seen countless services that offer to furnish your new company Facebook or Twitter page with hundreds or even thousands of new followers/fans for a cost.