emarketing

3 Social Media Trends You Should Know About

It’s the beginning of a new year, and chances are you’re resolving to do several (hundred?) things for the first time, differently, or better. But before you start listing out your new and improved social media plans for 2014, I’ve scoured the Internet to give you a head start.


How to Lower Your Site’s Bounce Rate

On the Internet, a high bounce rate is the kiss of death — and a sure sign that your website and marketing strategy need a major overhaul. In order to better understand and analyze the success of your marketing campaigns, there are a plethora of web analytics tools to measure everything from time spent on […]



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Why Instagram Was Worth $1 Billion to Facebook

Had Facebook been built today, it would be mobile.” That was a casual statement made last Thursday by James Pearce, head of mobile developer relations for Facebook to a small group of writers (including myself) during a lunch at Facebook HQ. I thought Pearce’s statement was intriguing, but it got a whole lot more interesting […]