Marketing

How to Lower Your Site’s Bounce Rate

On the Internet, a high bounce rate is the kiss of death — and a sure sign that your website and marketing strategy need a major overhaul. In order to better understand and analyze the success of your marketing campaigns, there are a plethora of web analytics tools to measure everything from time spent on […]



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Why Instagram Was Worth $1 Billion to Facebook

Had Facebook been built today, it would be mobile.” That was a casual statement made last Thursday by James Pearce, head of mobile developer relations for Facebook to a small group of writers (including myself) during a lunch at Facebook HQ. I thought Pearce’s statement was intriguing, but it got a whole lot more interesting […]