Why Website Design Needs to Go Beyond Color

In general – but particularly in the design world – color is a powerful tool. It conveys moods and emotions, adds presence to designs, and builds brand identities. All too often, however, users who suffer from any color deficiencies struggle to navigate their way through our color-drenched world. For their sake, I often advise designers […]

Twitter Users Have a Lot to Say About the Redesign (Shocker.)

Your Twitter profile page is about to look a lot like Facebook, and chances are, you have a pretty strong opinion about it. Nearly two months after the company quietly tested a new layout among a small group of users, news first reported by Mashable, Twitter is officially rolling out a new design starting on […]

How to Lower Your Site’s Bounce Rate

On the Internet, a high bounce rate is the kiss of death — and a sure sign that your website and marketing strategy need a major overhaul. In order to better understand and analyze the success of your marketing campaigns, there are a plethora of web analytics tools to measure everything from time spent on […]